Our Journey

Building Wealth. Delivering Excellence.
About Us

We are a fund management company that has evolved over the years from managing a single offshore client fund of KES 1 billion in 1996 to over 100 local clients valued in excess of 450 billion as of Dec 2023 (both pension and non-pension funds).
 
This success has been driven by the passion to provide clients with competitive returns as well as superior customer service.
 
GenAfrica Asset Managers Limited is licensed by both the Capital Markets Authority and the Retirement Benefits Authority as Fund Managers in Kenya and Uganda

The GenAfrica Journey

Empowering Financial Futures Across Africa

For over two decades, GenAfrica Asset Managers has been at the heart of Africa’s investment story — growing wealth, inspiring trust, and shaping the future of retirement and savings across the region.

1996

Establishment

Our journey started as Genesis Kenya Investment Management Ltd, with a clear purpose: to deliver expert fund management that empowers institutions and individuals to achieve lasting financial growth.

2012

Expanding Our Horizon

We took our first regional step with the establishment of GenAfrica Asset Managers Uganda. What began with UGX 16 billion in assets has since grown to over UGX 1 trillion, a testament to the confidence our clients continue to place in us.

2015

A New Identity, A Bold Vision

We rebranded to GenAfrica Asset Managers, reflecting our evolution into a regional powerhouse with a vision anchored in excellence, innovation, and partnership.

2018

Strengthening Through Strategic Partnership

The entry of Kuramo Capital as a strategic shareholder marked a defining milestone — reinforcing our governance, expertise, and capacity to serve an ever-growing base of clients across East Africa.

Our Impact

Our Impact

We’re here for long-term investor success and wealth building — combining rigorous research, proven strategy and deep local insight to support meaningful financial growth across Africa.

We invest in funds and portfolios that deliver lasting value for clients.

USD 5.5 billion+

Assets managed (institutional + retail)

30+

Years of investment experience

100+

Distinct client portfolios served

Our Impact

We’re here for long-term investor success and wealth building — combining rigorous research, proven strategy and deep local insight to support meaningful financial growth across Africa.

We invest in funds and portfolios that deliver lasting value for clients.

USD 5.5 billion+

Assets managed (institutional + retail)

30+

Years of investment experience

100+

Distinct client portfolios served

30th_anniversar1

What Our Customers Feel About Our Services!

Grace Achieng’, Chairperson

"GenAfrica Asset Managers has been instrumental in securing our members’ retirement benefits. Their disciplined approach to risk and returns has consistently delivered above-benchmark performance. We value their professionalism and transparency."

David Mugisha, Small Business Owner

"When I started investing, I wanted a partner who would walk with me and help me understand every step. The GenAfrica team made the process simple, transparent, and rewarding. My portfolio has grown steadily, and I finally feel financially confident."

Joseph Mutabazi, Managing Director,

“GenAfrica’s property advisory service helped us diversify into real estate with confidence. Their team provided detailed market insights and guided us through every stage — from valuation to portfolio allocation. It’s been a partnership built on expertise and trust.”

Faith Njoroge, Chief Financial Office

" Our company places short-term funds with GenAfrica’s Money Market Fund, and the experience has been excellent. Their efficiency, liquidity, and consistent returns have improved our treasury management significantly."

Mary Wambui, Human Resource Manager,

“Transitioning our staff pension scheme into the Kivuli Umbrella Fund was seamless. GenAfrica handled the migration professionally, ensuring compliance and continuity. Our employees now enjoy improved returns and greater transparency.”

Ahmed Yusuf, Finance Secretary,

“As an Islamic organization, aligning our investments with our faith is essential. GenAfrica’s Shariah-compliant fund provided the perfect solution. Their understanding of our values and consistent reporting have made them a trusted financial partner.”

Dr. Sarah Nambogo, Founder,

“For our family investments, we wanted a firm with deep market knowledge and integrity. GenAfrica’s portfolio managers have guided us with professionalism and discretion. We’ve achieved steady long-term growth and greater financial clarity.”

Peter K. Rotich, Group Finance Director,

“We’ve worked with GenAfrica for over a decade, and they’ve consistently demonstrated reliability, expertise, and genuine client focus. Their strategic insights and timely updates make them more than asset managers — they’re partners in our financial journey.”

Be part of a sustainable tomorrow.

Reach out and let us help you start.

Our Products and Services

We offer investment management services to a variety of investors including Pension Schemes, Shariah Compliant Schemes, Endowment Funds, Private Clients, Medical Schemes, Deposit Protection Funds, Offshore Clients and Trust Funds. In addition, we offer investment advisory for wealth and treasury management







Pension Fund Management

Pension Fund Management

We prioritize securing financial futures, offering expert solutions tailored to pension funds’ unique needs







Milele Income Drawdown

Milele Income Drawdown

This Fund aims to ensure retirees enjoy financial freedom, flexibility, and security in retirement







Money Market Fund

Money Market Fund

Smart, Secure, and Accessible — the perfect place to grow your short-term savings.







Fixed Income Fund

Fixed Income Fund

A steady path to higher income and medium-term growth.







Wealth Management

Wealth Management

Our standout wealth management lies in our dedication to tailor a comprehensive wealth planning strategy to match your financial goals.







Kivuli Umbrella Fund

Kivuli Umbrella Fund

The Fund revolutionizes retirement benefits by consolidating employer investments into a single, cost-efficient corporate scheme.







Hifadhi Individual Pension Plan

Hifadhi Individual Pension Plan

Your peace of mind is our priority. Hifadhi operates in full compliance with regulatory standards, ensuring the security and integrity of your pension fund.







Property Investment Advisory

Property Investment Advisory

With a wealth of experience managing both client and non-client property portfolios, GenAfrica stands out as a trusted partner for your property investment endeavors.







Institutional Training

Institutional Training

Learn from the best! Our training sessions are conducted by industry experts and professionals who bring a wealth of knowledge and practical insights.







Batian Property Fund

Batian Property Fund

As we strive to meet and exceed our income and development targets, your investment journey with us promises both stability and growth.